Guide

Marketing links

Know which post, ad or partner sold the tickets, without third‑party cookies.

How attribution works

When a fan lands on the storefront, the site notes where they came from: UTM tags, a referral code, ad click ids, and the referring site. That note is kept in the fan's own browser and survives the waiting room and the sign‑in round trip, both of which normally strip tracking. When an order is confirmed, the first touch and the last touch are stored with it. Only confirmed orders count; abandoned carts never inflate a number.

Branded links

From an event's or a venue's Marketing tab, create a short link of the form ticketdemo.xyz/go/code with the UTM values baked in. Copy it into a post or an ad.

• Every click is counted (bots and link‑preview fetches are filtered out) and the fan is sent straight to the event.
• Credit for a sale that started from a branded link is carried in a signed first‑party token, so a promoter is credited only for traffic they really drove and nobody can claim another promoter's code at checkout.
• Archiving a link frees its code for reuse.

The report

Per event, and rolled up per venue: orders, tickets and gross revenue by source, medium, campaign and code, with clicks and a conversion rate for branded links. Export to CSV.

Promoters see their own links and the report for them. Managers and owners see everything. Box‑office staff don't see the marketing tab. Counter sales never carry web attribution.